Samsung India opens its premium experience store in South Delhi


Samsung India today inaugurated its largest premium experience store in South Delhi’s upscale South Extension (Part II). The flagship store is designed to provide a unique experience, combining advanced technology with personalized services for both tech enthusiasts and everyday consumers.

Store Features and Layout

Spanning 3,400 sq. ft., the Samsung Experience Store includes dedicated zones showcasing smartphones, tablets, laptops, audio devices, and the SmartThings ecosystem. Visitors can explore how Samsung’s connected devices simplify and enhance daily life.

Experience Store Offerings
  • Omnichannel Shopping Experience: Customers can enjoy a seamless omnichannel shopping journey with the Samsung Store+ platform. Shoppers can browse over 1,200 Samsung products in-store and have them delivered directly to their homes.
  • Workshops and Local Engagement: The store will host the ‘Learn @ Samsung’ initiative, offering workshops to empower millennials and Gen Z with technology skills. By focusing on local culture, these sessions aim to strengthen Samsung’s connection with the community.
  • After-Sales Service and Support: Customers can access Samsung Care+ plans for extended device support. The store also provides after-sales services, including convenient bookings for home service calls, emphasizing customer satisfaction.
Exclusive Launch Offers and Discounts

This new store is Samsung’s fourth premium experience center in New Delhi, following outlets in Vasant Kunj, Connaught Place, and Saket.

  • To mark the launch, customers can purchase the Galaxy Fit3 for Rs. 1,499.
  • Additionally, buyers of select Galaxy devices can enjoy Paytm First membership benefits, offering rewards worth Rs. 1,00,000.

Speaking about the new launch, Sumit Walia, Vice President, D2C Business, Samsung India, said,

With the opening of our Samsung Experience Store at South Extension (Part II), we are thrilled to build on the success of our stores in Vasant Kunj, Connaught Place, and Saket. These stores have become popular destinations, offering consumers immersive technology experiences and outstanding customer service.

Our new 3,400 sq. ft. flagship store will take this experience to the next level, featuring innovative zones where customers can engage with the latest Samsung products and explore the SmartThings ecosystem. We remain committed to enriching our customers’ lives through technology and fostering deeper connections through these stores.