Elista 32″ HD and 43″ FHD Smart TVs with Coolita OS launched in India

Elista has just launched its latest Smart LED TVs, the LED-SF43EBA88 (109cm/43″ FHD) and LED-SH32EBA86 (80cm/32″ HD), featuring the user-friendly Coolita OS and powered by a Quad-core processor.

Both TVs boast A+ grade panels for excellent picture quality, with resolutions of Full HD (1920 x 1080p) and HD (1366 x 768p). The LED screens are housed in sleek frames, enhancing brightness and color reproduction. The 43” TV comes with a 20W sound setup for immersive audio.

Coolita OS offers a wide range of global and local content, including popular shows and movies from platforms like Prime Video, Sony Liv, Zee5, YouTube, Plex, and Eros Now. You can also download additional apps from the built-in App Store.

These Smart TVs offer wireless connectivity via Bluetooth, Wi-Fi, and screen mirroring, along with essential ports like HDMI, USB, AV input, headphone jack, and Ethernet (RJ45).

They can be wall-mounted or placed on a cabinet, with a package including a Smart Remote Controller, batteries, and a User Manual.

Quick Specifications: Elista 43″ FHD LED-SF43EBA88 | 32″ HD LED-SH32EBA86
  • Display: 43″ FHD, 1920 x 1080 | 32″ FHD, 1366 X 768
  • Panel Type: A+
  • Smart TV: Yes
  • Processor: Quad-core
  • Operating system: Coolita OS
  • Speaker: 20W (43″)
  • Storage: 4 GB; RAM: 512MB
  • Apps: Youtube, Prime Video, HDMI, Screen share
  • Connectivity: Wi-Fi, Bluetooth, x2 HDMI, USB, x1 AV In, Headphone, and Ethernet (RJ45)
  • Warranty: 1 Year
Pricing and availability

Both TVs are available at Elista-affiliated retailers and e-commerce platforms across India starting today, with a 1-year warranty, priced as follows:

  • Elista LED-SF43EBA88 43″ FHD: Rs. 35,999
  • Elista LED-SH32EBA86 32″ HD: Rs. 17,990

In response to the launch, Pawan Kumar, CEO of Elista, stated,

We are thrilled to once again redefine the Smart TV experience for Indian households. Our latest Smart TVs will cater to the diverse preferences of today’s viewers by offering an expansive selection of both local and international content.

By combining this vast content library with top-notch picture quality and immersive sound, we’re bringing a premium cinematic experience right into our customers’ living rooms, all at an affordable price point. At Elista, we aim to make luxury entertainment accessible to every household.