Haier ‘Vogue Series’ glass door refrigerators launched in India

Haier Appliances India introduced its latest Vogue series today, a vibrant collection of glass door refrigerators. This new addition offers customers the chance to add a splash of color to their kitchen with various options, including 2-door convertible Side by Side, 3-door convertible side-by-side, top, and bottom-mounted refrigerators.

Featuring a convertible function, these refrigerators provide extra storage capacity by allowing users to convert part of the freezer into additional refrigerator space. The Vogue side-by-side convertible refrigerators boast a Magic Convertible Zone, enabling different temperature settings for various cooling zones to cater to the specific storage needs of different foods.

The Vogue series incorporates Haier’s advanced Triple Inverter Technology for energy efficiency and noise reduction. Dual Fan Technology ensures optimal airflow to keep food fresh for longer periods while preserving their original flavors, smells, and textures.

A smart display panel simplifies temperature adjustments and mode selection, and the ‘connect home inverter’ feature automatically links with the home inverter during power outages to maintain continuous cooling.

The digital display panel enables temperature and freezer settings optimization from outside without opening the door, ensuring the freezer maintains the selected temperature level automatically.

Haier refrigerators also feature Deo Fresh Technology, providing 360° cooling, odor and impurity absorption, and maintaining freshness for up to 21 days, keeping vegetables crisp and fruits cool.

Furthermore, Haier’s Vogue Series refrigerators are backed by a 10-year warranty on the compressor and fan motor, along with up to a 2-year warranty on the product itself.

Quick specifications: Haier Vogue Series Glass Door Refrigerators
  • Capacity: 531L, 598L, 602L
  • Star rating: Up to 3
  • Finish: Premium glass finish with various color options.
  • Convertibility: Allows conversion of freezer space into extra refrigerator space.
  • Magic Convertible Zone: Different temperature settings for various cooling zones.
  • Technology: Triple Inverter and Dual Fan for energy efficiency and optimal airflow.
  • Display: Smart panel for easy temperature adjustments.
  • Connectivity: ‘Connect Home Inverter’ feature for continuous cooling during power outages.
  • Deo Fresh Technology: Maintains freshness for up to 21 days.
  • Warranty: 10-year on compressor and fan motor, up to 2-year on product.
Pricing and availability

The Haier Vogue series will be available for purchase in Haier’s official store, online, and offline retail stores across India starting today, with pricing as follows:

  • Bottom-mount range: starting price of Rs. 51,890.
  • Top-mount range: starting price of Rs. 58,990.
  • 2-door convertible side by side: starting price of Rs. 1,24,490.
  • 3-door convertible side by side: starting price of Rs. 1,51,290.

These premium refrigerators feature a sleek glass finish in various color options like Black White, Grey Onyx, Black Yellow, Cream Pink, Yellow Grey, Peach Nyanza, Parrot Green, Russet Grey, Rose Blue, and more.

Speaking about the launch, NS Satish, President, Haier Appliances India, stated:

In keeping with evolving market trends, Haier India remains steadfast in our commitment to delivering innovative solutions that enrich the lives of our customers. Our focus lies in offering top-tier products across various categories, fueled by rigorous research, advanced technologies, and efficient manufacturing processes.

With over two decades of presence in the Indian market and the launch of our Vogue Series, we’re elevating personalization to new heights. We recognize our customers’ desire for appliances that excel in performance while also reflecting their unique style. Therefore, we are confident that our feature-rich and adaptable series will provide customers with a genuinely personalized refrigerator experience, coupled with state-of-the-art technology.