ASUS India launches ‘DiscardResponsibly’ campaign

In celebration of International E-Waste Day, ASUS India introduces the #DiscardResponsibly campaign, focusing on educating people about the importance of proper e-waste disposal and encouraging individuals to responsibly dispose of electronic devices, with the motto: ‘You can recycle anything with a plug, battery, or cable!’

The United Nations predicts that in 2023, each person will produce about 8 kg of e-waste, resulting in 61.3 million tonnes of electronic waste worldwide. To combat this, ASUS India is raising awareness and organizing home-collection drives across the country.

ASUS India’s Sustainability Efforts

ASUS India is committed to reducing e-waste by using recycled materials in their products. ASUS has also introduced the ASUS Select Store, offering a range of refurbished laptops equivalent to new products.

The ASUS Zenbook S 13 OLED laptop, for example, incorporates a high percentage of recycled aluminum and magnesium-aluminum alloy in its construction.

To further spread awareness, ASUS will conduct on-ground campaigns at over 40 ASUS stores, educating customers on reducing e-waste and providing them with jute bags and plants to encourage waste reduction.


The #DiscardResponsibly campaign runs from October 12th to October 31st, 2023. To schedule a free e-waste pick-up, contact ASUS India through their toll-free helpline at (18002090365) or visit their portal at

Commenting on the campaign, Eric Ou, Country Head of ASUS India, said:

ASUS globally has been a harbinger of change, be it via the technology solutions that we have brought closer to our customers or by undertaking the challenge and aligning efforts to curb and reduce the growing e-waste in the world. ASUS believes the staggering need for inculcating sustainable practices and contributing towards setting up a more prevalent circular e-waste economy.

By 2025, we aim to achieve a global recycling rate of 20% for ASUS products, and this will only be feasible if we are supported by our customers who have trusted us day in and day out. Seeking their support and furthering our vision of ‘my responsibility, discard responsibly,’ we at ASUS India are elated to announce the #DiscardResponsibly-2023 campaign.

The campaign is also aimed at creating a conversation and driving awareness on how anything with a plug, battery, and cable needs to be discarded and used cautiously to ensure maximum life. We are certain that this initiative will compel ASUS users to support us in building India’s e-waste circular economy, thus striving for a greener and more sustainable future for our planet.