Noise, the popular Indian lifestyle tech brand, has announced that it has signed Neeraj Chopra, Olympic Gold Medalist, and the reigning Javelin world champion as their brand ambassador for smartwatches.
The respective journeys of Neeraj Chopra and Noise represent that from humble beginnings come great things if one never stops dreaming, persevering, and embracing the Noise within, said the company.
He joins the Indian cricketer Virat Kohli and Bollywood star Taapsee Pannu to become the face of Noise’s celebrated wearables. The company signed Rohit Sharma as its brand ambassador back in 2020.
Over the tenure, Noise said that Neeraj will be involved in a robust campaign across all touchpoints.
Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise, said:
We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.
Commenting on the association, Neeraj Chopra said:
I am thrilled to collaborate with Noise, a brand that focuses on innovation. During my conversations to understand what the brand was about, I got the impression that they are determined to push boundaries in their field, and want to inspire the youth through what they do. It is something I can relate to closely, and it’s what makes this association a good one to have.