Microsoft introduces AI-Powered shopping tools in Bing and Edge

Microsoft has launched new shopping tools in Bing and Edge, powered by AI, to simplify the shopping experience. They provide expert information in one place for easy discovery, research, and purchasing.

Earlier in May this year, Bing Search was integrated into ChatGPT, a popular plugin platform developed with OpenAI and new partners.

Microsoft Edge’s built-in shopping features like Coupons, Cashback, Price History, and Price Comparison have collectively saved global shoppers $3.7 billion in the past year. U.S. shoppers, on average, save $400 annually using Microsoft Edge.

Discover College Supplies with Bing’s Buying Guides

When it comes to college, the list of supplies goes beyond the basics. Bing offers a helpful solution by generating tailored Buying Guides using AI. Simply search “college supplies” on, and you’ll receive a comprehensive guide with product suggestions, category insights, and smart compare tables that display specifications of similar items side by side. You can access Buying Guides on Bing, in the Edge sidebar, or through Bing Chat.

Shop Confidently with Summarized Reviews and Insights

Choosing the right headphones for focused study sessions can be overwhelming. To simplify your shopping experience, Bing Chat in the Edge sidebar provides guidance on aspects to consider when purchasing headphones, such as sound quality, fit, and device compatibility.

Additionally, you can ask Bing Chat to provide a brief summary of online reviews and present popular opinions and top insights about a specific product.

Find the Best Price and Save with Microsoft Shopping Tools

After selecting your desired headphones, Microsoft Shopping tools in Bing and Edge help you find the best price and timing for your purchase. The Price Match feature continually monitors the item’s price and enables you to request a match if it drops.

Microsoft has partnered with leading U.S. retailers with existing price match policies, with plans to add more over time. Edge offers built-in features like Price Comparison, Price History, Coupons, Cashback, and Package Tracking, ensuring you make informed purchasing decisions and save money.

  • Bing’s Buying Guides are currently available in the U.S. and will gradually expand to other markets.
  • Review Summaries are now accessible globally, just in time for the back-to-school season.
  • Price Match will soon be available in the U.S., while the other features are already accessible in select markets through Edge.

Microsoft Shopping’s new AI-powered tools in Bing and Edge can be accessed on PC or mobile by visiting or by downloading the Bing app.

Announcing the update, Microsoft posted:

Our aim is to make shopping a joyful experience, from inspiration to unboxing. Microsoft Shopping tools in Bing and Edge, powered by AI, make it easy to find, research, and buy the right item at the right price. Save time and money with tools across Bing, Edge, Microsoft Start, and Outlook.