The traditional PC market in India, which includes desktops, notebooks, and workstations, dropped by 30.1% YoY in Q1 2023 to 2.99 million units, as per the latest IDC report. The consumer category fell 36.1% year-on-year, while the commercial segment fell 25.1% year-on-year. HP, Lenovo, Dell, Acer, and ASUS were the top five manufacturers in the first quarter.
According to IDC, channel partners’ transportation of large inventories had a significant influence in this drop. Furthermore, premium laptops (>USD 1,000 or Rs. 80,000) fell 65.8% year-on-year in the business segment and 59% year-on-year in the consumer segment.
Despite the downturn, the government and education segments showed strong traction in Q1 2023, owing to procurement from government entities, which propelled the segment to increase by 25.2% YoY, and fulfillment of the Gujrat education order, which helped the education segment grow by 65.6% YoY.
HP has a 33.8% market share in both the consumer and commercial markets. Lenovo came in second place with a market share of 15.7%, despite a 37.5% YoY loss in Q1 2023. Due to a shortage of enterprise orders and the adjustment of channel inventories, Dell has dropped to third position with a market share of 13.9%.
Acer finished fourth with a 12.3% market share and performed exceptionally well in the government and education divisions, giving it a 16.7% share in the commercial area. In 1Q23, ASUS ranked fifth with a 6.6% market share.
Due to back-to-college demand and impending online sales, the Indian PC industry is expected to grow in the next quarters.
Regarding the matter, Bharath Shenoy, Senior Market Analyst, IDC India said,
Channel partners across tiers for almost all vendors have been carrying heavy inventory for the last two quarters. Hence, shipments in the consumer segment decreased significantly in 1Q23 as they focused on clearing off aging inventory. The consumer market is expected to gradually recover from June-July with the back-to-college demand and followed by aggressive online sales expected during the festive months in Q3/Q4.