Xiaomi India today announced that it has opened over 100 Xiaomi retail stores in the country across tier 5 and tier 6 markets. The company said that it now has presence across cities from Kashmir to Kanyakumari, thereby changing the dynamics of retail business in rural markets and bringing in festive cheer for consumers.
These stores are located in Tier-5 and Tier-6 cities which have a population count of fewer than 50 thousand people. Stores in remotest of areas in the country is to address the needs of customers by making technology more accessible to all. With this, it will also be creating employment opportunities for 200+ families, thereby fostering entrepreneurship across India.
To reach deeper pockets in the country, Xiaomi India will open stores from Kashmir to Kanyakumari with 12 new stores in the East, 26 in the Western regions, 29 in the North, and 33 in the South of the country.
- Xiaomi India inaugurated its first flagship retail store on 15th August 2018 in Bengaluru
- In a little over 2 years, reached a milestone of opening 3,000+ offline retail stores in the country, thereby fostering employment for over 6000 people across India.
- In March 2021, with its Grow with Mi Initiative, Xiaomi announced its plan to double the number of offline retail touchpoints as well as a number of exclusive retail stores in India.
- Xiaomi had committed to open 6000 stores in the next 2 years with an investment of INR 100 crore to strengthen its commitment towards its consumers and mission to democratize access to technology for everyone.
Commenting on the launch, Muralikrishnan B, Chief Operating Officer, Xiaomi India, shared:
We started our Grow with Mi initiative 6 months back and are overwhelmed with the responses and support that we have received from our retail partners across the country. This has encouraged us to further strengthen our network with 100+ new stores. Our aim with the initiative is to increase the availability of Xiaomi and Redmi products in Tier 5 and Tier 6 cities and provide a best-in-class experience in regions that have limited access. We are confident that our retail stores will take the budding entrepreneurs a step closer towards their dream and further generate employment in each pocket of the country.