IFA Berlin has postponed its Global Markets 2020 event as a part of its three-day in-person event that was supposed to take place from 3rd to 5th September. However, the rest of the events will take place as scheduled. IFA Global Markets is IFA’s international sourcing platform for OEMs (original equipment manufacturers), ODMs (original design manufacturers), suppliers, and component manufacturers.
Even though almost 600 companies were eager to present themselves in Berlin this year, plans to reunite manufacturers, distributors and retailers at the major sourcing platform for Consumer and Home Electronics this year in Berlin as part of the IFA 2020 Special Edition proved to be impossible for companies from Asian markets, said IFA.
All companies which planned to participate in the IFA 2020 Special Edition but cannot join now may present their brands, products and innovations digitally as part of the IFA Virtual Market Place. For those companies which still plan to participate in 2020, the IFA team offers alternative solutions to ensure a successful and effective presentation.
Preparations for the IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 in Berlin, are continuing at full speed. Several brands including HUAWEI, HONOR, JVC Kenwood, LG, Miele, Qualcomm, Realme, TCL and TP-Link will showcase their latest innovations and products at this year’s IFA 2020 Special Edition.
Regarding the same, Jens Heithecker, IFA Executive Director, said:
Through discussions with our partners we learned that the demand for participating in a real physical trade show this year remains strong. However, persistent travel restrictions prevent Asian companies from joining the live event in Berlin. Under these circumstances, many had to postpone their participation in IFA Global Markets to next year.
The decision to postpone this event section of IFA 2020 Special Edition to 2021 was not an easy one for us. Especially since almost 600 companies were eager to present themselves in Berlin this year. Yet we have to accept that, with ongoing travel restrictions, for many of our partners it is simply impossible to plan and prepare for this year’s IFA Global Markets.