OnePlus just confirmed the launch of Nord smartphone on July 21 in world’s first AR smartphone launch event. The company launched the OnePlus 2 in a VR launch event five years back. Since it leverages AR technology, users can experience the product from the safety of their homes, said the company.
OnePlus Nord pre-orders will begin on Amazon.in from 15 July 2020 onwards for Rs. 499. Upon pre-ordering, users will receive a surprise gift box containing limited-edition merchandise from OnePlus. Pre-order customers who complete the purchase of the device by 31 August will receive a second gift box containing OnePlus Bullets Wireless V1 and a phone cover.
The OnePlus Nord AR App can be downloaded from the Google Play Store or Apple App Store. The launch event can be viewed on the OnePlus Nord AR app at 7:30PM IST on 21 July 2020 by following the instruction.
OnePlus has also created a physical AR invitation, which will give users a unique hands-on experience of the OnePlus Nord product via AR, straight from their homes. The company already confirmed the design, Snapdragon 765G 5G SoC and OIS for the rear camera. The company released second episode of “New Beginnings” documenting the journey to launch the OnePlus Nord product line.
Commenting on the same, Paul Yu, Head of OnePlus Nord, said:
OnePlus Nord represents a new beginning for OnePlus, giving us an opportunity to share our technology with more people around the world. For this launch, we want everyone to sit back, relax, and experience our new phone for the first time right in the comfort of their living room. We feel that introducing Nord in a more personal and intimate way perfectly reflects our ambition to make the OnePlus experience more accessible to users.