Facebook is getting into the market research space with a new app called Facebook Viewpoints. The app will reward people for participating in surveys, tasks and research. Facebook claims the data collected from these methods will be used to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community.
Google has a similar market research app called Google Opinion Rewards that gives users Google Play credit for Android and via Paypal for iOS users by answering survey questions. The app was first launched years ago with Google releasing it in India in 2018. Now, Facebook has decided to launch their version of a market research app called Viewpoints.
Users will be required to create a Facebook Viewpoint account, after which they will be invited to join programs through which they can earn points. Users will be informed of what information will be collected, how it will be used and how many points will the user earn from that particular study.
Once a number of points has been collected, users will receive a payment sent directly to their PayPal account. The first study to be launched is a Well-Being Survey which aims to study how the use of social media like Facebook can impact people’s well-being and thereby introduce changes to limit the negative impacts of social media and enhance the benefits.
Facebook claims that they will not sell the private information collected with Third-Party apps and will not be publicly share user’s Facebook Viewpoints activity on Facebook without their permission. The app is currently available for users in the US above the age of 18 with Facebook saying that they will expand this app to other markets in the future.
Eligible users can download Facebook Viewpoint from the Play Store or the App Store