Spotify and T-Series ink global content partnership

Just as rumored, Spotify and T-series which is India’s leading music and film company have agreed to a global content agreement. The deal will see Spotify’s worldwide audience gain access to T-Series’ entire Indian song catalog, including Bollywood and regional movie soundtracks, as well as non-film albums and emerging artist content.

This move also strengthens Spotify’s plans to launch in India which is expected to launch in March. T-Series currently has more than 160,000 songs in its catalog. The company’s YouTube channel has around 80 million subscribers and videos have been viewed more than 58 billion times.

Paul Smith, Director, Head of International Licensing at Spotify said:

One of the ways Spotify has helped revolutionize music discovery is through its ability to connect millions of fans with the best music and artists from all over the world in a way that just wasn’t possible before streaming. Today’s deal with T-Series significantly strengthens our Indian music catalogue, bringing Bollywood to more than 200 million Spotify users worldwide. Having T-Series on Spotify is hugely significant and shows our commitment towards providing the very best music for our users.

Chairman and Managing Director, T-Series, Bhushan Kumar said:

We are bullish about India’s most popular music company tying up with the world’s most popular music streaming service. We are confident that together we will be able to reach new markets and spread the love for Indian music far and wide.