Google with Chrome 71 is fighting ads. It will block every ad on a site persistently shows them. These type of ads includes automatically redirecting you, or attempt to steal personal information. This comes as an addition to the previous Chrome 68 version where Google prevent sites from opening new tabs or windows.
Chrome 71 is scheduled for release in December, and Google is giving sites a 30 day grace period to remove spammy ads after an abusive experience is reported. Failure to remove the abusive ads will cause Chrome to block every ad on the site. It also gives users the option to turn off this filtering. Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed.
Regardless of how these new changes come, site owners have no choice but to remove the ads that are abusive considering how much power Google has over the internet.