Bing finally rolls out AMP Viewer in mobile search

Bing AMP

Bing today areleased Bing AMP viewer and Bing AMP Cache enabling AMP-enabled web pages to work directly from Bing’s mobile search results allowing Bing to provide faster mobile experiences to users.

The AMP protocol offers the ability to cache and serve cached copied AMP content that is published on the web, providing faster user experiences on Bing. To enable your AMP published content within Bing, content creators need to allow the Bingbot to fetch AMP content and enable cross-origin resource sharing (CORS) for domain.

Most AMP enabled sites and advertisers have already authorized the CORS sharing for the domain, but now it also needs to the allowed list. The company has started rolling out the first phase of the AMP viewer and AMP carrousel in the United States for the news carrousel from September 17th. It said that it would continue the phased roll out to more websites, more countries and regions and other links in the search results pages.