Samsung today has announced all-new 2018 line-up of televisions, including new models in the flagship QLED, mid-range UHD and the Make for India ‘Concert’ series. The company says that the TVs come with groundbreaking design elements, enhanced picture quality, and smart, intuitive capabilities.
The new Samsung QLED TV come with Ambient Mode, this provides useful information throughout the day even if the user isn’t watching anything. The TV can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall. It can also automatically show you the weather and lets you personalize the background with your own photos or from a selection of stunning artworks.
They also feature a new One Invisible Connection which is one slim cable that combines both user’s power and AV data to the TV. It is available up to 15 meters and eliminates the needs of placing the TV near data or power outlets. Users can interact with S VOICE. It also comes with Smart Things app that can connect TV to other IoT enabled devices for syncing and sharing content, sending notifications and, mirroring screen and sound.
On the other hand, Samsung also introduced the UHD TVs and are powered by superior High Dynamic Range. They provide striking brightness, deep contrast, exceptional details and vividly accurate colors. Moreover, its Dynamic Crystal Color technology is optimized for high-resolution viewing. The UHD variants also come with One Remote Control, Smart Hub and Smart Convergence for you to pair your Smartphone with TV or vice-versa or TV with Bluetooth speaker.
Lastly, Samsung has also launched the Concert Series, in two distinct variations, Smart Concert and Joy Concert. The 2018 Concert Series comes with a new sound technology that combines both hardware and software improvements to deliver a powerful cinematic surround audio experience. These come with 4 speakers; two at the top and two at the bottom. Each channel delivers 10W sound output to pack a cumulative punch of 40W surround sound experience. It features Bluetooth support as well. The Smart Hub feature in the Smart Concert variant allows users to access Live TV and browse content across a host of apps such as Jio Cinema, Netflix, Amazon Prime, Big Flix and many more.
The new 8 Samsung QLED TVs range from 55-inch to 75-inch and they will start from Rs.2,45,000. The entry-level UHD comes in 7100 series followed by 7470, 8000 and finally The Frame. The UHD TV range will start from Rs. 64,900. The Smart concert and Joy concert are available in 32”, 43” and 49” sizes, and will starts from Rs. 27,500.
Commenting on the launch, Rajeev Bhutani, Senior Vice President, Consumer Electronics Business, Samsung India said:
Consumers in India are upsizing and are moving to bigger and better televisions. We intend to fuel this trend by increasing our UHD line-up by 60% and launching new products with innovative features such as Ambient Mode and superior sound quality. We conducted extensive consumer research and found that consumers need more than just a TV for their living room. The Ambient Mode in Samsung QLED TV allows it to seamlessly blend with your home interiors. We also identified that sound is a major point of concern for Indian TV consumers, hence we developed the Concert series, designed to deliver unmatched sound. Similarly, the UHD series brings in a host of innovations and unparalleled features.