Idea partners with Panasonic to offer P100 at an effective starting price of Rs. 3799

Earlier this month Panasonic launched its P100, a budget Android smartphone at a starting price of Rs. 5299, exclusively on Flipkart. Today Idea Cellular has announced that it has partnered with Panasonic to offer a cashback of Rs. 1,500 on P100 for Idea customers, the device will be available at an effective price, which is over 25% lower than the MRP.

Idea customers will get a cashback of Rs. 300 after the first 12 months of use, and Rs. 1,200 after the next 12 months, on the purchase of the latest Panasonic P100 which is priced at Rs. 5,299 for 1GB RAM variant and Rs. 5,999 for 2GB RAM. With the cashback of Rs. 1,500, the effective price of the 4G device will be Rs. 3,799 and Rs. 4,499, respectively.

To avail the special offer, Idea customers need to do a cumulative recharge of Rs. 2,500 during the first 12 months and the same amount during the next 12 months period. Idea customers need to recharge with a minimum of Rs. 199 or above, each month, to be eligible for the cashback.

Rs. 199 comes with unlimited calls across all networks, 28 GB data (1GB/day), 100 SMS/ Day, free roaming (outgoing and incoming) and a validity of 28 days.

Panasonic P100 specifications

  • 5-inch (1280 x 720 pixels) HD 2.5D curved glass display with Corning Gorilla Glass protection
  • 1.25 GHz quad-core MediaTek MT6737 64-bit processor with Mali-T720 GPU
  • 1GB /2GB RAM, 16GB internal storage, expandable memory with up to 128GB microSD
  • Android 7.0 (Nougat)
  • 8MP rear camera with LED flash, f/2.2 aperture
  • 5MP front-facing camera with LED flash, f/2.2 aperture
  • Fingerprint sensor
  • Dimensions: 145x73x9.9mm; Weight: 174.8g
  • 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • 2200mAh battery

The smartphone will be available through offline channels starting 20th February, 2018.

Commenting on the partnership, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said:

Idea Cellular strongly believes in affordability and quality of services to customers. With this collaboration, our endeavour is to enhance customer experience through the unique combination of Idea’s high speed 4G network and superior quality smartphone from Panasonic. We are committed to working towards increasing penetration of Idea 4G in India and provide seamless services to our customers along with offering affordable 4G smartphones through strategic partnerships and bundled offers.

Pankaj Rana, Business Head – Mobility Division, Panasonic India, said:

P100 is a smart device power packed with unique value added services and features. Adding to this value proposition we are happy to announce that we have partnered with IDEA Cellular for offering our customers a cash back of Rs. 1500 on the purchase of the all new Panasonic P100. We believe that this offer with a pocket friendly smartphone like P100 will not only fulfill the needs of the customer but will also be a delight to them as it is a device that is targeted towards millennials who look for a smartphone which is a one stop solution for their daily needs. We at Panasonic constantly reinvent ourselves and strive to deliver affordable products and offerings to our value-conscious customers.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram