Snapchat has introduced new Contextual cards feature which will add contextual information to the geotagged images and photos in Snapchat public stories. Cards with the contextual information will be automatically included to the Snaps added to the Snapchat regional story feature, or venue specific geofilter or those sent with white text. Users can just swipe up of any photo or image that shows the word ‘more’ below it and then, you’ll be able to see an interactive cards popup with more information about the particular place.
Foursquare, OpenTable, TripAdvisor, and Lyft are the current partners of Snapchat that are providing the contextual information for the cards. The company says that this list will gradually increase in the future. Google Maps also displays the cards with necessary information including phone number, address, working hours of a place. With Snapchat cards, you will be able to book a table, reserve your seats, take an Uber ride, and few cards will also include public stories of the venue and images contributed by the place in question.
Snapchat a few months back introduced Snap Maps feature which shows you the location of your friends in real time and since the introduction of Maps, and as reported by Axios, public stories have increased by 40% which shows that Maps is indeed a promising area of investment for Snapchat.
Sai Krishna contributed to this post