Fastrack has forayed into the fitness tracker market with Reflex. The first activity tracker from the popular watchmaker sports an OLED display, which enables users to be notified of incoming calls, texts and shows physical activities and calories consumed.
It can keep track of activity for the day, calories consumed and stores up to 15 days of exercise data memory. It also helps track sleep patterns and comes equipped with a sedentary reminder, which notifies users if they have been stationary for long intervals.
Highlights of Fastrack Reflex
- Phone Call & SMS Notification
- Steps, Distance and Calorie Consumption
- Sedentary Reminder
- Sleep Monitoring
- Bluetooth Low Energy 4.0
- Auto Sync Sleep & Exercise Data
- 15 Days Exercise Data Memory
- Compatible with iOS & Android
- Vibration Alarm
- Water Resistant
- Rechargeable Battery – 7 days
The Fastrack Reflex comes in chic purple, distinctive black and dazzling blue colors and is priced at Rs. 1,995. It will be available through stores starting today. We will bring you the review of the smart band soon.
Commenting on the launch, Ayushman Chiranewala, Head of Marketing, Fastrack, said:
With the development of sensors, smart watches and fitness trackers, we wanted to bring a wearable device for the youth that helps them get healthier by capturing their body data and motivating them to reach their fitness goals. At Fastrack, we have consistently endeavored to meet the ever-changing needs of the youth with offerings that aim to fulfill their growing aspirations- one of it being more health conscious. With Reflex, Fastrack aims to cater to the needs of multi-faceted, new-age millennial who desire the next step in the combination of quirky design and smart features.
Somprabh Singh, Head of Design and Technology, The Fastrack, said:
Reflex band was created with the youth in mind- to give them a seamless experience with our introduction into the wearable technology category. Based on insights derived, we have designed the product to cater to the needs of the today’s youth- a fashionable product that has a great battery life, can be charged easily and a price point that is relevant to the segment. Retailing at Rs. 1995, the Fastrack Reflex has a 14day battery life and does not require an external charger as the product itself acts as a USB and charges within 60minutes. The product will have regular software updates that will help enhance the overall consumer experience. This is Fastrack’s first launch in this category and we look forward to creating many interesting products moving forward.
Sneha Bokil contributed to this post