At first , the LAVA B5 might looks like yet another QWERTY Dual SIM phone in the market but if you watch closely the phone has a ABCD keypad. The company Lava International claims to have done a lot of research before implementing the Alpha keypad on its phones.They aim to target a segment of mobile users who are not used to QWERTY or Multi-tap . Lava believes this keypad will be easier and faster to use and also make one-handed input faster.
Lava B5 Features
- A B C Keypads with QWERTY looks
- Dual SIM
- 2.2 inch QVGA TFT Display
- E Mail support
- Opera mini, Nimbuzz, Skype, MSN
- JAVA
- MP3
- MP4
- FM Radio
- 2 Mega Pixel Camera
- Multi Format Video & Audio Player
- 1400mAh Battery
- Bluetooth
- microSD Memory Card support upto 8 GB
- 3.5mm universal audio jack
While introducing the innovative Alpha Key-pad, Mr. SN Rai, Co – Founder & Director, LAVA International Ltd. said “Lava always endeavored to introduce consumer insight driven innovations, which make people’s life simple. Last year Lava redefined consumer expectation with the introduction of KKT and A series phones. It took months of rigorous research and consumer trials to conceptualize Alpha Key-pad. We feel Alpha key-pad would further redefine the mobile phone market in a big way.”
“A market study done in the key cities of India to understand usage pattern revealed that there is a large group of consumer who crave for a business class phones but not comfortable in using the same. A further deep dive unfolded that these consumers find the existing QWERTY key-pad cumbersome to use and would be comfortable if the keys are arranged in their known alphabetical order”.
Mr Rai further elaborated, “Alpha key pad is one of the fine examples of Lava’s innovation in the Indian mobile handset industry. Very soon we are coming up with few more innovations which would herald a new era in this industry. We remain committed to being the first in deploying innovation & technology in the mobile handsets for consumers in India. With the launch of the new B series phones with Alpha key-pad, we seek to provide consumers with a completely different and comfortable mobile experience that has never been experienced by consumers anywhere.”
Lava B5 Price and Availability
The Lava B5 would be available across major mobile phone retailers for a price tag of Rs.4399 !
Any one using a Lava phone here ?