Twitter has announced results for the fourth quarter and fiscal year ended December 31, 2015. The micro blogging site recorded $710M in revenue, an increase of 48% year-over-year.
Last quarter, the company had 320 million monthly active users and that has not changed this quarter. This means that Twitter didn’t add any monthly active users this quarter. Twitter said its monthly active users (MAUs) excluding SMS-only users were 305 million for the fourth quarter, down from 307 million in the previous quarter. Mobile MAUs represented approximately 80% of total MAUs.
Twitter said in its earning statement
We saw a decline in monthly active usage in Q4, but we’ve already seen January monthly actives bounce back to Q3 levels, We’re confident that, with disciplined execution, this growth trend will continue over time. We are going to fix the broken windows and confusing parts, like the .@name syntax and @reply rules, that we know inhibit usage and drive people away.
Twitter’s advertising revenue was $641 million, an annual increase of 48 percent while mobile advertising revenue was 86% of total advertising revenue. Advertising revenue totaled $641 million, an increase of 48% year-over-year. Excluding the impact of year-over-year changes in foreign exchange rates, advertising revenue would have increased 53%. Mobile advertising revenue was 86% of total advertising revenue. International revenue totaled $247 million, an increase of 51% year-over-year.
Moving on, Twitter said that it saw a 153 percent year-over-year increase in ad engagement during the fourth quarter, but it recorded a 41 percent decrease in cost per engagement (CPE) against the comparable year-ago period. The company said it expects between $595 million and $610 million in revenue for the first quarter, compared to estimates of $629 million.