Tata Docomo opens 2nd Dive-In Store at Hyderabad


GSM Operator TATA DOCOMO which is part of the Tata Teleservices group has opened its second ‘Dive In’ Store in Hyderabad. The TATA DOCOMO ‘Dive In’ Store is an autonomous exploration zone designed to enable an independent and singular user experience. TATA DOCOMO will be showcasing the rich world of Value Added Services at its ‘Dive In’ Stores, allowing visitors to explore the latest in telecom technology and gadgets.

The main highlights of this store are
·        Rich world of Value Added Services will be on display at the ‘Dive In’ Stores
·        Visitors can touch, feel and experience latest in telecom technology & gadgets
·        Third ‘Dive In’ Stores in AP, more than 200 targeted across the country

“We are very pleased to launch our second high-end ‘Dive In’ center in Hyderabad and fulfill the promise we made at the time of the launch, of bringing about never-before user experience and showcase the mobility of the future. The ‘Dive In’ store is a unique and revolutionary concept which offers a relaxing and interactive environment for consumers, aimed at inspiring and educating them on the benefits of mobility. Customers who visit these ‘lounge’ centers will be able to experience new user interfaces, richer browsing and cutting-edge devices, as also customized TATA DOCOMO applications and services,”
said Mr. NV Subbarao, TATA DOCOMO’s Regional Head – South East, after inaugurating the store in Hyderabad’s Madhapur area.

“We plan to add more such outlets soon, taking the total number of ‘Dive In’ Store countrywide to more than 200 by the end of the year—clearly cementing TATA DOCOMO’s positioning as the country’s newest and most-exciting GSM telecom services company,” Mr. Subbarao added.

TATA DOCOMO’s objective behind setting up these ‘Dive In’ Stores is to enable consumers to have a complete mobile ‘experience’ in a plush and leisurely setting. The stores are designed to provide a complete mobility experience through innovative showcasing of today’s and Next-Gen mobile services, applications and devices. The ‘Dive In’ Stores are not just retail outlets, but high-end destinations where a consumer can come, sit alone in the lounge, and wade through a services and product experience of the future.

You can walk into the store in Hyderabad’s Madhapur Area  to check out their latest offerings.


Author: Varun Krish

Varun Krish is a Mobile Technology Enthusiast and has been blogging about mobile phones since 2005. His current phones include the Apple iPhone 13 Pro and Google Pixel 6. You can follow him on Twitter @varunkrish and on Google+ You can also mail Varun Krish