Apple reportedly working on self driving car

It seems like Apple is following the footsteps of Google and working on self driving car, as per a report from Reuters. The company is said to be in talks with automotive experts and suppliers for the same.

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The report comes a week after rumors about Apple working on a electric car surfaced. Sources have told Reuters and The Wall Street Journal that Apple has “several hundred” employees working on an electric car, known internally as Titan. Apple is focused on designing an entire vehicle, not just automotive software or individual components, said the report. “It’s a software game. It’s all about autonomous driving,” the source told Reuters. According to the Journal, the Apple car project was approved nearly a year ago by CEO Tim Cook. Steve Zadesky, a longtime Apple veteran and former Ford engineer, is reportedly leading the project.

Apple is apparently happy to poach expertise from the traditional players in the auto industry, according to Reuters’ source. Apple first forayed into the automotive world when it introduced CarPlay that is available on the dashboard-based system allows you to use your iPhone while driving. It must be noted that these are mere reports and Apple has not yet commented on electronic or self driving car.

Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+