Microsoft will soon replace Nokia and Windows Phone brand : Report

Microsoft is phasing out the Nokia and Windows Phone branding as per a latest report from Geek On Gadgets. The company acquired Nokia’s mobile division in April for $7.2 billion but devices launched still bear the Nokia branding.


This however is about to change, as Microsoft  will soon remove both Nokia’s branding and the Windows Phone name from its upcoming smartphones. As per an internal document leaked by the company, the next Nokia Lumia devices will be branded as mere Lumia.

The report further states that, Microsoft is planning to chuck the Nokia with Windows Phone branding even in its advertising and branding campaigns.  It is said that instead of placing the Windows Phone branding Microsoft will simply use the standard Windows logo. Moving, on the software company also plans to cut the “Phone” from Windows Phone as well, added the report.

“As part of our phased transition, we will drop the manufacturer name from product references during the Holiday [season] campaign.”

read the leaked document.

The document also shows the new Lumia wordmark, set in Microsoft’s corporate ‘Segoe’ font. This initiative is coming from the company to consolidate Windows Phone and Windows RT into a single mobile-focused OS, which is likely to be launched next year.

via:Geek On Gadgets

Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+