LinkedIn has bought Newsle, a news alert service that brings news about people that are important to you. Financial terms of the deal were not disclosed.
Founded in 2011, the web app uses machine learning algorithms and natural language processing to highlight news about your connections on Facebook and LinkedIn. Whenever a friend or contact is mentioned in a news article, Newsle will send an email about it in near real-time. Newsle will continue to be a standalone app and LinkedIn will integrate its technology into companies products and services.
“LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do. For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park”, announced LinkedIn in a company blog post
Last year, LinkedIn acquired a news-reader app Pulse which shows that the company wants to be more than a social network. The professional social network has more than 300 million users globally of which 26 million are from India. Last month, LinkedIn added profile redesign from Premium users.