Xolo has inked three-season exclusive partnership detal with Liverpool Football Club to become the official regional marketing Partner for India, Sri Lanka, Nepal and Bangladesh. With this, the company becomes the official mobile handset partner of Liverpool FC across the Indian sub-continent until May 2016.
Xolo partnered with Intel to launch the first Intel Medfield-powered X900 in India back in 2012, It partnered with NVIDIA to introduced Tegra 3 powered phones and tablets and Tegra 4 tablet, the Xolo Play Tegra Note. It has also partnered with Qualcomm and Broadcom to launch phones powered with chips from these companies. This is the first time, the company is partnering with a sports team.
Commenting on the strategy behind XOLO’s partnership with Liverpool FC, Vishal Sehgal, Co-Founder & Director at Lava International Ltd., said
India, today, is one of the world’s fastest growing football destinations, with the sport emerging as a popular choice amongst new-age Indian audiences. XOLO has always stayed true to our brand promise of delivering ‘the next level’ in mobility to our consumers. We believe this partnership with Liverpool FC will help us strengthen this commitment in bringing best-in-class mobile experiences to Indian audiences.
Regarding the partnership, Sunil Raina, Business Head, XOLO, said
Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India. We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India.
As a part of this partnership, Xolo will offer
- India rich content from Liverpool FC on their mobile handsets
- Exclusive Liverpool FC merchandise
- Chance to meet various Liverpool FC players and legends
- Witness live matches at Anfield, the team’s home-ground for Lucky fans, customers and business partners
- Variety of football leagues, coaching camps and tournaments