Today, Apple has started to air two new TV ads for the iPad mini. The company previously released the “Piano” ad that was shown during the iPad mini media event.
The first ad is called “Books“, which demonstrates the abilities of the iPad mini as an e-reader. In the ad, a full-size iPad and the iPad mini are both side-by-side opening and closing books in iBooks. As MacRumors points out, the ad uses classy pairings of books to show comparisons between the larger and smaller iPads: The Sun Also Rises and The Valley of the Moon; East of Eden and How the West Was Won; and, Moby Dick and Gone Fishing.
The second ad is called “Photos“, which uses a similar side by side presentation style as the other two iPad mini ads. This ad shows off iPhoto for iOS with the 60’s classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.