Nokia India, in association with Arogya World, a US based non-profit organization has announced a major diabetes prevention mobile health initiative in India that would offer messages about the diabetes awareness and prevention. 50 million people in India live with the disease but 80% of diabetes cases can be prevented by taking preventive measures.
The Nokia Life Tools consumers could receive these messages for free for the first 6 months and could pay a nominal fee to receive it further for up to 2 years. Messages will be delivered as text message alerts, twice a week, in 12 different languages commonly used in India. Nokia aims to reach 1 million consumers in the next 2 years both in rural and urban India.
Nokia aims to widen consumer’s access towards critical health improvement information. Nokia Healthcare services now offer precautionary information in the areas that include, Mother and child: Pregnancy advice and Childcare advice, Health and fitness: Men’s health and Women’s health and Health topics: Respiratory health, Healthy heart and Diabetes.