The British communication group Virgin Mobile launched its Indian operation in India in collaboration with telecom operator Tata Teleservices Ltd (TTL), heralding a new era in mobile telephony.
Richard Branson, chairman of the Virgin Group, launched the Virgin Mobile brand by flying down the façade of popular hotel in south Mumbai and unveiled its logo in mid flight.
“The deal brings a tie-up between two of world’s leading business leaders – Ratan Tata of the Tata Group and Sir Richard Branson of the Virgin conglomerate” quotes tech2.com
Virgin Mobile will be launched in 50 cities initially and will subsequently be launched in more than 1,000 cities by the end of 2008.
