For all the claims that RIM is dead, they still have a stronghold on the corporate sector. So how do you create a product for the discerning CEO and set it apart from the millions of other BlackBerry devices out there ? The aim here was not to attain the best performance or best in class camera but to a device which would sets them apart. Something which would be unique enough to show that they have arrived.
The Porsche brand is a symbol of automative excellence. The Blackberry is a CEO’s best friend. Sometime back, the two decided to get together and create a product which combines high end materials and design abilities of Porsche along with the business ready nature of a Blackberry. When Porsche Design CEO Huergen Gessler decided to speak to Blackberry about a prospective collaboration, one thing led to another and the Porsche Design P’9981 was born. Continue reading “BlackBerry Porsche Design P’9981 review”