Indians sleep an average of 6 hours and 28 minutes a night — roughly 40 minutes less than the world’s best-rested countries, with the average bedtime creeping past midnight at 12:14 AM. That’s the kind of insight Oura was sitting on before it officially launched in India. And it’s a big part of why the Finnish smart ring maker decided this was the right moment to enter one of the most price-sensitive premium wearable markets in the world. Here is a closer look at the strategy, challenges, and future of Oura’s highly anticipated Indian launch from the interview I had with George Abbott, Head of International Expansion, ŌURA. Continue reading “Oura’s George Abbott on India Launch: Redefining Wellness Wearables”