Sony Xperia’s TV Ad is Made of Tiny Robots

When it comes to ads, Sony has always pushed the limit of creativeness. Who here remember their famous Bravia ads, like Playdoh and Paint? With the release of their next Xperia NXT devices, Sony Mobile is relying on a massive advertising campaign to promote the brand. The new TV campaign is directed by Wes Anderson of Fantastic Mr. Fox fame. It tells the story of little Androids who work tirelessly inside an Xperia smartphone, all based on the imagination of a little kid. How sweet is that? The TV ad is supposed to premier on the evening of Saturday 24 March but it seems that someone at Sony has jumped the gun. Jump over to view the stop motion animated ad in all its glory.

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Sony Xperia NXT family hands-on

Sony announced two new Xperia NXT smartphones at MWC a couple of days ago and today we had a chance to go hands-on with the new devices, the Xperia P and Xperia U, alongside the already announced Xperia S. Read on for our hands-on impressions.

With the new Xperia NXT family, Sony has introduced a new design language that looks stunning. While the new Xperia S, Xperia P and Xperia U were developed under Sony Ericsson, the far reaching influence of Sony are clear. The translucent bar near the bottom of the phones for example reminds me of a couple of their Bravia TV models with ‘floating’ frame construction. Read on for our hands-on impressions.

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