Instagram, the popular photo sharing network known for its huge user base and getting acquired by Facebook, today released a new feature called Instagram Direct. The uber popular app has finally received private messaging with the ability to send photos, videos and even text to an instagram user or just your own list of people. This is a bid to take on popular messaging apps like Whatsapp and Snapchat which have offered users with sharing personal pictures, with the latter even offering timed photos. With reports of failed acquisition attempts of Snapchat by Facebook, we had initially thought if this involved the parent company, but doesn’t look like it. True to their initial promise, Instagram is still independent, but has only gained a business model in ads. The update enabling Instagram Direct is immediately available for Android and iOS while the official blog reminds us that the Windows Phone client is still a beta.
Here’s a nicely made video showcasing Instagram Direct –
Download it here –