HTC has just announced its entry into a completely new market for the company, action cameras. You might have heard of the GoPro, a little camera in a box, that is usually worn or attached, to provide an action view of the said adventurer/explorer/thing. The HTC Re is similar in its intent, but different in design, with a familiar wide angle lens camera enclosed in an unusual structure of a bent cylindrical tube. The camera aims to capture moments that you usually miss, something that the company already tried to achieve with its Zoe app. The Re wants you to capture those moments, whenever you want, with more creative options than a smartphone, and a form factor that is smaller and easier to handle, leading to more creative opportunities.
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