Idea Cellular is gearing up to launch Digital Idea initiative and enter into digital content platform market to compete with Reliance Jio who is currently offering full bouquet of Jio applications including Jio TV, Jio Music and more for free currently and Airtel that has several apps including Movies, Games, Wynk Music and more. Continue reading “Idea to launch ‘Digital Idea’ initiative to take on Reliance Jio, Airtel”