Idea to launch ‘Digital Idea’ initiative to take on Reliance Jio, Airtel


Idea Cellular is gearing up to launch Digital Idea initiative and enter into digital content platform market to compete with Reliance Jio who is currently offering full bouquet of Jio applications including Jio TV, Jio Music and more for free currently and Airtel that has several apps including Movies, Games, Wynk Music and more.

Idea will foray into being a full-fledged digital services company — Digital Idea and is expected to launch several apps across movies, TV, music, games and more to its subscribers next week.

Commenting on the Digital Idea initiative, Himanshu Kapania, Managing Director, Idea Cellular, said:

As we leapfrog from being a voice and data services provider to becoming a full service digital solutions company, we continue to deliver on our promise of ‘changing lives’ and become the catalyst in fuelling the Digital India movement. For a nation driven by entertainment, Idea is starting its digital journey with the launch of a suite of apps to match the soaring demands of the “on- the- move” online generation.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram