Looks like everyone did wait till Christmas day to open their presents, as it has been reported that Android and iOS device activation was the highest ever on December 25th. According to Flurry analytics, 17.4 million Android and iOS devices were activated on Christmas day compared to an average of 4 million activations on any other day, which is an increase of a whopping 332%.
Third quarter of the year is usually really bad for mobile phone manufacturers as there are no huge celebrations where people buy devices and it is also the time where new devices are unveiled which will be launched during Christmas. So people tend to wait for Christmas time where all the mobile manufacturers try to bring in their best devices. Gartner’s research shows that mobile phone sales has gone down 3% compared to last year but in the same research smaprtphone sales has gone up 47%.
Apple has launched their 12 Days of Christmas freebie promotion on iTunes. The promotion period is from 26th December to 6th January.