Google Cloud and Imagine Marketing, the parent company of Indian audio and wearables brand boAt, have announced a collaboration to introduce AI-first capabilities across boAt’s upcoming “Crest AI” lineup of smart audio products. Built using Google’s Gemini models, the initiative aims to bring ambient AI computing, natural voice interaction, and productivity tools to mainstream consumer devices in India. Continue reading “Google and boAt partner to integrate Gemini-powered Crest AI into next-gen audio devices”