It’s always fascinating to see the growth of a communications platform. The mobile phone grew worldwide thanks to a company called Nokia that connected people with calls and SMS as the medium, but in this age of apps and Smartphones, it’s Whatsapp that’s doing all the connecting. We have been watching its explosive growth over the course of two years, and it has been really interesting. Today, the company’s blog has announced that the service has crossed a whopping 400 million monthly active users, with almost a quarter of them – 100 million added in the last four months. This is seen as a huge growth for a space, in which there is suddenly a lot of competition, with some of them even willing to shell out big bucks for TV promotions and so on. However, it remains to be seen if people embrace choice or go for ubiquity.
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