Adobe has expanded its AI creative agent across Adobe Firefly and Creative Cloud, introducing new agentic capabilities, creative tools, and a unified experience that connects every stage of creative work from ideation to production.
The announcement also expands AI Assistant across Adobe’s Creative Cloud applications, bringing AI-powered workflow assistance to creative professionals across design, imaging, publishing, video, and collaboration tools.
Firefly becomes a unified AI creative studio
Adobe Firefly is evolving into an all-in-one creative AI studio that combines ideation, generation, and production in a single workflow environment.
It introduces expanded agentic capabilities and a unified experience that brings every stage of creative work together, from ideation to production. The system positions creators in a director-style role while AI handles orchestration and repetitive execution tasks, allowing users to focus on creative decisions.
Firefly AI Assistant capabilities
The AI Assistant in Firefly introduces new creative skills designed for content creation and brand-building workflows:
- Brand kit creation, including logo, brand identity, and color palette
- Short product video creation from images with cinematic lighting, motion, audio, and brand styling
- Quick Cut for automatic assembly of video clips into a polished first edit
- Storyboard creation with video generation from storyboard frames
Alongside these creative tools, Firefly also introduces personalization and collaboration features. The assistant learns user preferences over time, understands natural language asset requests, and allows collaborators to review and provide feedback directly within Firefly before publishing.
Firefly creative studio: unified workflow system
Adobe is previewing an upgraded Firefly creative AI studio experience that connects content generation and editing in one place, allowing creators to move from ideation to production without breaking their workflow.
The experience introduces persistent creative context, reusable assets, and organized workflows through two key features:
- Elements: Save and reuse characters, locations, and objects across generations to maintain consistency throughout projects.
- Projects: Organize assets, generations, and creative context across Firefly and Creative Cloud, making it easier to continue existing work.
These features help maintain consistency in style, structure, and creative direction across iterations and formats.
Adobe also cited findings from its Creators’ Toolkit Report, which surveyed more than 16,000 creators globally. According to the report, 75% of creators consider creative AI integrated or essential to their work, while 85% believe the final creative decision should always remain with the creator.
AI Assistant across Creative Cloud apps
Adobe is bringing AI Assistant to Creative Cloud applications, where each app functions as a specialized workflow assistant that automates repetitive, multi-step tasks while keeping outputs editable.
App-level capabilities
Video and production
- Premiere Pro: Asset sorting, bin organization, batch renaming, interview question identification, marker placement, and timeline preparation.
- Frame.io: Asset organization, revision tracking, feedback management, and B-roll generation.
Design and publishing
- Photoshop: Background replacement, resizing assets for multiple platforms, layer organization, and intelligent adjustments across compositions.
- Illustrator: Batch generation of versioned files, layer reorganization, and pre-flight checks for color mode and missing fonts before printing.
- InDesign: Brand updates across layouts, copy and styling updates, and print-readiness checks.
Adobe is also extending these agentic capabilities to additional Creative Cloud applications, including photography, video, and motion design workflows.
Expansion beyond Adobe ecosystem
Adobe is extending its professional creative tools beyond Creative Cloud to third-party platforms including ChatGPT, Claude, Microsoft Copilot, Gemini, and Slack, expanding access to Adobe-powered creative workflows across widely used AI and productivity platforms.
Pricing and availability
- Firefly AI Assistant (beta): Available in the Firefly web app
- Firefly creative AI studio experience, including Elements and Projects: Available in private beta through a waitlist
- AI Assistant for Premiere Pro, Photoshop, Illustrator, InDesign, and Frame.io: Available in public beta
- AI Assistant for After Effects: Available in private beta
Speaking on the announcement, David Wadhwani, President of Adobe’s Creativity & Productivity business, said,
Adobe has always been at the center of how the best creative work comes to life, and this marks a major expansion of that promise. Every creative now has an agent capable of helping them work across every app and platform they use, so they can set the vision, apply their taste and make the decisions that only they can.