Amazon has announced its two-wheeler store on Amazon.in recorded 2x year-on-year growth, with demand increasingly coming from Tier 2 and Tier 3 cities across India. The company said customers are purchasing premium motorcycles and electric two-wheelers alongside conventional commuter bikes.
The platform currently offers a selection of vehicles from more than 20 brands across electric, premium, and commuter segments, including Triumph, KTM, Royal Enfield, Bajaj Auto, Ather Energy, and Hero MotoCorp. Amazon’s two-wheeler marketplace is supported by over 3,000 OEM-authorized dealers across the country.
Customers are increasingly choosing premium models
According to Amazon, buyers across fuel categories are showing greater interest in vehicles equipped with premium features, connected technologies, advanced safety systems, and stronger long-term ownership value. The average value of a two-wheeler purchased on Amazon.in now exceeds Rs. 1 lakh, indicating a shift toward higher-specification models.
Key growth trends highlighted by the company include:
- Premium motorcycles: Nearly 5x YoY growth
- Commuter bikes: More than 2x YoY growth
- ICE scooters: 1.5x YoY growth
- Electric two-wheelers priced between Rs. 1 lakh and Rs. 1.5 lakh: More than 50% of total EV demand
Amazon said the EV segment is seeing a shift from entry-level models toward mid-premium electric mobility options.
Demand is growing beyond metro cities
The company said two-wheeler demand on Amazon.in is largely being driven by non-metro markets. Nearly two-thirds of customers purchasing a two-wheeler on the platform come from Tier 2 and Tier 3 cities. In the electric two-wheeler category, this share increases to seven out of ten customers.
Several cities recorded strong year-on-year growth in bookings:
- Kakinada, Tirupati, and Nellore: Up to 12x growth
- Nagaur and Jind: Up to 6x growth
- Jamnagar, Bilaspur, and Rajkot: Up to 6x growth
- Purnia and Samastipur: Up to 7x growth
Amazon also noted that customers from more than 2,300 Tier 3 towns purchased a two-wheeler online for the first time through Amazon.in during the past 12 months. According to the company, this reflects a broader behavioural shift as more consumers choose to buy two-wheelers online.
Online buying journey
Amazon said its two-wheeler store brings together premium motorcycles, electric vehicles, and commuter models from OEM-authorized dealers in a single online destination. Every dealer listed on the platform is OEM-authorized, ensuring customers receive genuine products backed by the original manufacturer warranty.
Customers can:
- Shop online 24×7
- Compare models across brands and fuel types
- Access verified owner reviews and ratings
- View ex-showroom prices based on their exact pin code
- Complete payments using credit cards, debit cards, UPI, and net banking
The company added that payments are fully digitized and include zero MDR charges on credit card transactions along with fraud protection on every order.
AI-powered shopping tools
Amazon said its AI-powered tools are helping customers research and compare vehicles before making a purchase decision.
Available tools include:
- Rufus: Amazon’s AI shopping assistant that answers questions related to range, mileage, features, and compatibility across brands and fuel types
- LensAI: Allows customers to search using images and identify vehicles they have seen on the road
- Review Summaries: Condenses large volumes of customer feedback into easy-to-read snapshots, helping customers understand owner experiences
- Price History: Shows how prices have changed over time, helping customers decide when to purchase
According to Amazon, these tools help reduce research time and support more informed buying decisions.
Amazon Pay benefits
Amazon also highlighted several payment and rewards benefits available through Amazon Pay.
Key benefits include:
- Unlimited 5% cashback for Prime members using the Amazon Pay ICICI Bank Credit Card
- Unlimited 3% cashback for non-Prime cardholders
- Welcome rewards worth up to Rs. 2,500
- Instant credit of up to Rs. 60,000 through Amazon Pay Later for eligible customers
- Access to the Rs. 99-per-day EMI Store across mobiles, electronics, fashion, and appliances
- Exclusive shopping rewards through Amazon Pay
- Rewards Gold with assured 5% cashback across more than 15 brands and categories upon completing payments within three months
- Additional Rewards Gold benefits including:
- 5% off for Prime members on orders above Rs. 799
- 10% cashback for all customers on orders above Rs. 499
The company said these offerings are designed to provide additional savings and rewards for customers shopping on Amazon.in.
Speaking on the milestone, Aman Lohan, Director – Home, Kitchen and Outdoors, Amazon India, said:
The two-wheeler buying journey in India can often be lengthy and overwhelming, with multiple options, fuel types, and price points to evaluate. This can be even more challenging when selection is limited, particularly outside metro cities. For customers, Amazon.in brings together a broad selection across brands, price points, and fuel types in one destination, along with price transparency and the convenience of digital payments. For brands, it helps extend their reach. Over the past two years, we have expanded our selection, tools, and reach to serve both customers and brands, and we will continue to build on this throughout the year.