Noise has announced the ALT ecosystem in India, a new design-first personal technology series built for users looking beyond standard one-size-fits-all devices. Standing for “Alternative to Autopilot,” the ALT series focuses on expressive design, intentional choices, and connected lifestyle experiences.
According to the company, ALT reflects a growing shift among younger consumers who prefer products that feel more personal and expressive. The ecosystem combines design-focused hardware, AI-powered features, and connected functionality across wearable and audio products.
Designed as a complete ecosystem of personal technology devices, ALT follows a common design philosophy with uninterrupted lines, balanced proportions, and expressive colour options across the range.
Noise ALT Watch 1
ALT Watch 1 leads the wearable portfolio with a round-dial smartwatch built around a circular silhouette and refined design architecture. The smartwatch has received the Red Dot Design Award 2026.
The smartwatch features a 1.32-inch AMOLED display with up to 1000 nits peak brightness, a rotating crown, and an aluminium frame. Powered by Noise AI, ALT Watch 1 supports AI transcription, AI-powered health insights, and AI Playground for personalized watch face creation.
The smartwatch also includes built-in GPS, advanced health tracking, and compatibility with Strava, Google Fit, and Apple Health.
Quick Specs
- Display: 1.32-inch AMOLED
- Brightness: 1000 nits
- AI Features: Noise AI, AI Transcription, AI Playground
- GPS: Built-in
- Health Features: Heart rate, SpO₂, sleep, stress tracking
- Compatibility: Strava, Google Fit, Apple Health
- Build: Aluminium frame, rotating crown
- Battery: Up to 14 days
Noise ALT Buds Open
ALT Buds Open are open-ear earbuds designed for long-duration comfort and awareness of surroundings. The earbuds have also received the Red Dot Design Award 2026.
The earbuds use a liquid silicone hook and flexible memory wire core designed to adapt naturally around the ear for a secure fit during movement without pressure or fatigue.
Features include Hi-Res Audio with LHDC codec, up to 35 hours playback, InstaCharge support, quad-mic calling, AI-powered assistance, dual-device pairing, and Noise Audio app support.
Quick Specs
- Audio: LHDC, Hi-Res Audio
- Driver: 13mm
- Battery: Up to 35 hours
- Fast Charging: 10 mins charge for 200 mins playback
- Pairing: Dual Device Pairing
- Calling: Quad Mic
- Design: Liquid Silicone Hook, Flexible Memory Wire
- App Support: Noise Audio app
Noise ALT Clip
ALT Clip expands the company’s open-wearable audio range with a compact clip-on design built for lightweight everyday usage.
The device features Hi-Res Audio with LHDC codec, dual magnetic drivers, dual pairing support, AI-enabled features, calling support, Noise Audio app support, and up to 28 hours total playback.
Quick Specs
- Audio: LHDC, Hi-Res Audio
- Drivers: Dual Magnetic Drivers
- Battery: Up to 28 hours
- Fast Charging: 10 mins charge for 4 hours playback
- Pairing: Dual Device Pairing
- Calling: Quad Mic
- Features: AI-enabled assistance, Noise Audio app
- Form Factor: Clip-on Open Wearable Stereo
Noise ALT Buds
ALT Buds are positioned as the premium in-ear earbuds in the ALT ecosystem. The earbuds feature 35dB Active Noise Cancellation, Spatial Audio, Bluetooth 6.0 connectivity, quad-mic calling support, and up to 45 hours battery life. Metallic finish options further reinforce the design-focused identity of the series.
Quick Specs
- ANC: 35dB Active Noise Cancellation
- Audio: Spatial Audio
- Connectivity: Bluetooth 6.0
- Battery: Up to 45 hours
- Calling: Quad Mic
- Features: Dual Pairing, AI-enabled features
Noise ALT Buds (S)
ALT Buds (S) are positioned as the entry-level earbuds in the ALT ecosystem. The earbuds feature up to 45 hours playback, Bluetooth 6.0, an 11mm driver, quad-mic support, and fast charging while maintaining the design-first approach of the ALT series.
Quick Specs
- Driver: 11mm
- Connectivity: Bluetooth 6.0
- Battery: Up to 45 hours
- Fast Charging: 10 mins charge for 4 hours playback
- Calling: Quad Mic
- Features: Dual Pairing, App support
Pricing and availability
ALT Watch 1, ALT Buds Open, and ALT Clip will be available in Chosen Orange, Chosen Blue, Chosen Black, Chosen Beige, Chosen Blue (Light), and Chosen Green colour options.
Pre-bookings started on May 27 through gonoise.com, Amazon.in, and Flipkart. The products will launch nationally on June 16.
| Product | Launch Price | Pre-book Offer Price |
|---|---|---|
| ALT Watch 1 | Rs. 5,999 | Rs. 4,999 |
| ALT Buds Open | Rs. 4,499 | Rs. 3,999 |
| ALT Clip | Rs. 4,499 | Rs. 3,999 |
Noise says ALT Buds and ALT Buds (S) will be available at a later date.
Speaking on the launch, Amit Khatri, Co-Founder, Noise, said:
As consumer expectations continue to evolve, we are seeing a clear shift toward more intentional choices in personal technology. Rising average selling prices across the category show that consumers today are looking beyond functionality alone, they want products that offer stronger design, deeper meaning, and a more personal connection.
ALT is our response to this shift. Built as the Alternative to Autopilot, it reflects our belief that technology should feel as expressive and intentional as every other choice young consumers make today. With ALT, we are bringing together design-led thinking and meaningful innovation to create products that stand apart while delivering advanced technology experiences.