Samsung’s President and CEO, TM Roh, explained how AI can quietly transform daily routines while remaining intuitive and reliable. He shared his vision for artificial intelligence, emphasizing that the most successful technologies are those that seamlessly blend into daily life.
“Great technology is intuitive and doesn’t require constant intervention,” he explained, adding that AI should quietly deliver consistent results and become an indispensable part of everyday living.
AI in Action
The CEO outlined how transformative technologies evolve. He explained that they often start as expensive, experimental innovations full of fanfare. Over time, the technologies that truly reshape society become “dependable, affordable, and broadly usable.” He referenced Amara’s Law, noting that people often overestimate short-term effects while underestimating long-term impact.
Regarding AI specifically, he shared that while awareness is high—86% of mobile users already interact with it—the focus must be on practicality and trust. He explained that AI’s value lies not in novelty but in its ability to understand user context and intent reliably.
He highlighted several areas where AI infrastructure must excel:
- Language Understanding: AI must work across dialects, accents, and real-world contexts. Misunderstandings here can have tangible consequences, particularly in translation.
- Accessibility: Features like real-time captions, image descriptions, and simplified summaries are essential. He emphasized that accessibility is not optional but foundational to consistent understanding.
- Trust and Security: AI operates in highly personal areas—messages, photos, finances, and health. He explained that people will only adopt AI if they feel control is preserved and security is ensured.
- Universality and Ease of Use: AI must perform consistently across languages, cultures, and devices. “The best AI often stays in the background,” he shared, noting that simplicity and intuitiveness are key to wide adoption.
- Dependable Performance: AI must be fast, responsive, and built with privacy and security as defaults. User choice and transparent data control are critical for confidence.
He also addressed the future of agentic AI, which carries tasks to completion rather than simply providing answers. The CEO expects that this next phase will reduce friction in daily life by managing routine actions and organizing important information without constant user intervention.
Outlook
Looking ahead, he emphasized that the true measure of AI’s success will not be benchmarks or technical comparisons, but everyday moments where technology helps people navigate the world with ease. He shared his outlook that AI should become “invisible infrastructure”—reliable, accessible, and trusted—helping society without demanding attention.
For Samsung, the mission is clear: to develop AI that is practical, inclusive, and universally beneficial, enabling more people to engage, understand, and act effortlessly in their daily lives.