OPPO today introduced Apex Guard, a comprehensive technology suite engineered to safeguard the user experience through advancements in both hardware and software. This new concept, unveiled at OPPO’s global headquarters and R&D hub at the Binhai Bay Campus, signifies OPPO’s latest strategy to redefine consumer expectations for smartphones by addressing not just everyday use, but also extending product lifespans and establishing higher industry benchmarks.
OPPO emphasized that this vision for next-level quality involves embedding a strong commitment to quality into every phase of the product development process, from initial research to full-device validation.
Raising Quality to New Heights with Apex Guard
Apex Guard is positioned as a technology suite that spans all OPPO product lines. It is designed to elevate quality across three core dimensions, rooted in the company’s commitment to providing comprehensive solutions to user needs.
1. Next-level Quality Beyond Everyday Use
OPPO states that Apex Guard incorporates fundamental breakthroughs in design to protect devices against unexpected events, such as accidental drops or water exposure, while also ensuring a seamless daily experience. Through material science and product design research, the company has developed materials like Ultra-High-Strength Steel and AM04 aerospace-grade aluminum alloy for enhanced resilience against wear and tear. Additionally, structural innovations such as Armour Shield are intended to deliver protection surpassing typical expectations.
2. Next-level Quality Beyond Product Lifespan
To ensure a lasting, worry-free experience, Apex Guard focuses on innovations that extend device longevity. A key feature is the OPPO Silicon-Carbon Battery, which uses a customized spherical silicon-carbon material. This innovation is credited with maintaining long-term safety while extending the battery cell’s lifespan by an additional 400 cycles, allowing OPPO devices to maintain performance over a longer period.
3. Next-level Quality Beyond Existing Standards
To guarantee exceptional initial quality, OPPO reports that it collaborates with respected international testing organizations, including TÜV Rheinland, TÜV SÜD, and SGS, and adheres to standards that exceed current industry norms. The company employs highly precise manufacturing processes and subjects devices to rigorous testing, including multiple quality assessments for new materials and over 180 device tests conducted from pre-R&D through the product lifecycle’s end. Furthermore, OPPO states that its after-sales services also surpass existing industry standards, providing extended quality assurance.
Rethinking Quality with Next-Level Software Smoothness
Recognizing that the smoothness of a device is a primary measure of smartphone quality for users, OPPO has integrated software innovation into the Apex Guard suite to both enhance and sustain the user experience.
For everyday smoothness, ColorOS 16 introduces the All-New Luminous Rendering Engine, which features the first Unified Animation Architecture for Android to provide seamless app launches and smooth system-wide transitions. In high-demand scenarios, the Chip-Level Dynamic Frame Sync Technology within the All-New Trinity Engine enables the system to respond in real-time to frame rendering during multitasking. Moreover, Sensor-Offload technology utilizes the powerful System-on-Chip (SoC) to manage critical sensor tasks, which reportedly lowers the total power consumption, particularly when recording 4K 60fps videos.
To ensure long-term performance, OPPO has incorporated Instant Refresh into ColorOS 16 for entry-level devices, which allows users to reduce data fragmentation and optimize app permissions with a single action. OPPO also subjects its devices to rigorous aging tests, simulating 48-, 60-, or 72-month periods of sustained use to confirm that performance remains smooth and responsive over years.
As part of this focus, OPPO has developed evaluation systems to quantify smoothness with measurable data. The OPPO Smoothness Baseline Test measures software performance across hundreds of real-world scenarios. The company also introduced the Parallel Animation Standard 6 Zero (0 Lag, 0 Latency, 0 Flicker, 0 Crash, 0 Mislaunch, 0 Freeze), which focuses on home-screen app launches and transitions, aiming to set a new benchmark for software quality across all its devices, from the entry-level A Series to the flagship Find Series.
Binhai Bay Campus: The Home of OPPO Quality
With the addition of more facilities, the Binhai Bay Campus is anticipated to benefit from increased scale and synergy. The centralization of advanced equipment and resources is expected to further bolster OPPO’s commitment to quality. The campus houses various advanced laboratories—including a Materials Lab, Intelligent Terminal Testing Lab, Power Consumption Intelligent Lab, and Communication Lab—each dedicated to conducting quality assessments from different perspectives to ensure both dependable hardware and a smooth software user experience.
Commenting on this, Grus Shan, Director of Manufacturing at OPPO, said
Quality is the foundation of everything. Through continuous breakthroughs in quality, OPPO is committed to protecting the freedom of every user on their journey in life. Quality isn’t just a feature, it’s the freedom to Make Your Moment.