Spark Mobiles has recently announced its entry in the Indian mobile phone market with five basic models. Initially the company unveils two models, SP77 Dura and SP777 DuraCam with a price tag of Rs.2200 and Rs.2700 respectively.
Spark will now be launching its Value-For-Money, entry level models. The features of the phones will be announced in region wise events slated for later next month. But the basic features like color screen, GSM 900/1800, FM Radio, torch, Polyphony ring tones, head phones are available in these mobiles too. The company is currently focusing on collaborating with multiple distributors across the country.
“We are receiving an overwhelming response from the trade but in line with the company’s strategy, we are quiet stringent about the qualification criteria” said Ms. Elaine Ester Roach, chair person, Spark Group of Companies,. “While financial standing is important for any business, we are extremely keen on collaborating with companies with the maximum penetration, specifically in up-country markets and rural areas”, she further elaborated.
Regarding the financial criteria for distributorship, Ms. Roach clarified, “It will depend on the demographics and the catchment area they are serving, but as a thumb rule we expect our distributors to be able to carry stocks for at least ten days to a fortnight”.
The company plans to launch five phones by the year-end and add 15 more handsets in another year’s time. The handsets will initially be manufactured in the UAE. The company will set up assembly units in India soon. The company has signed Bollywood superstar R. Madhavan as the Brand Ambassador of Spark Mobiles.