Bharti Airtel has announced a partnership with YouTube to bundle YouTube Premium subscriptions with select prepaid offerings. The collaboration integrates YouTube’s ad-free tier into Airtel’s content portfolio, addressing shifts in consumer data usage toward video streaming, music listening, and creator-led digital content.
Bundle Structure and Features
Under the partnership, eligible prepaid users gain access to standard YouTube Premium features, including:
- Ad-free playback across standard videos and Shorts
- Background playback while using other applications or with the screen off
- Offline downloads for mobile viewing
- Access to YouTube Music Premium
YouTube Premium joins Airtel’s existing suite of digital entertainment partners, which includes Prime Video, JioHotstar, ZEE5 Premium, SonyLIV, and over 18 other streaming platforms.
The offering is packaged into a ₹200 entertainment top-up that provides 30GB of high-speed data alongside access to the partnered content services.
Availability and Claim Process
The top-up is accessible to all existing Airtel prepaid customers who maintain an active base plan. To activate the service:
- Purchase the ₹200 OTT top-up via Airtel recharge channels.
- Open the Airtel Thanks application.
- Navigate to the Rewards & OTTs section to claim the YouTube Premium access.
The subscription is valid for 28 days. To maintain uninterrupted access after the period concludes, users must renew the top-up and re-claim the benefit through the app.