ASUS has announced Raghav Juyal as its brand ambassador in India. Under the partnership, Juyal will feature in the company’s brand and marketing initiatives, beginning with a campaign highlighting ASUS Accessories and its Free Doorstep Replacement service.
The campaign covers accessories for work, entertainment, creativity and gaming. The service applies to eligible accessories under warranty and includes free doorstep pick-up and replacement or return, subject to applicable warranty and service criteria. It is intended to simplify the process for customers who may not live near the company’s service centre.
Eligible accessories include:
- Wireless and Bluetooth mice
- Marshmallow wireless keyboards
- Backpacks
- Adapters and GaN chargers
- Docks and dongles
Eligibility depends on the product type, warranty status, serial number verification, and serviceable PIN code. Customers can check eligibility and review the process on the ASUS Accessories Doorstep Replacement website.
The campaign reel was released today, October 12, 2026, across ASUS India’s and Raghav Juyal’s social media platforms. ASUS Accessories are available for purchase through the ASUS E-shop, ASUS Exclusive Stores and multi-brand retail outlets in India, with prices starting at Rs. 650.
Commenting on the association, Paramjeet Singh, Product and Marketing Head, Consumer PC & Gaming, Systems Group at ASUS India, said,
Raghav Juyal brings a distinctive energy and relatability that strongly resonates with today’s consumers, making him a natural fit for ASUS India. Through this partnership, we aim to build a stronger connection with a new generation while bringing our brand story to life in a more engaging and relatable manner.
To kick off this association, our first campaign focuses on ASUS Accessories and the Free Doorstep Replacement Service, highlighting not just the breadth of our portfolio but also the experience we want consumers to have after purchase. Our aim is to make technology ownership simpler, more convenient, and worry-free for our consumers.
Excited about the collaboration, Raghav Juyal said,
I’m excited to partner with ASUS as the brand ambassador in India. It is a brand that has a strong presence across the way we work, create, entertain and play, so I’m looking forward to bringing that story to life in my own way. It’s especially exciting to start with our partnership with a campaign around ASUS Accessories, because these are products that are such a natural part of our everyday lives — whether it’s a mouse, keyboard, backpack or charger. What I really like about the campaign is that the company is not just talking about the products, but also about making the ownership experience easier. The Free Doorstep Replacement Service is a great example of that, because getting a replacement without having to visit a service centre makes the whole experience much simpler.