Acer has announced an expanded strategic collaboration with Bollywood actor Akshay Kumar, focusing on the brand’s Acer Fashion luggage business. The initiative marks a transition from a traditional celebrity endorsement into a multi-faceted partnership aimed at supporting the brand’s ongoing expansion within the lifestyle sector.
The partnership stems from Kumar’s use of the Acer Fashion luggage collection. As a frequent traveler managing professional commitments and personal travel, Kumar identified strong alignment between his travel needs—durability, functional design, and modern aesthetics—and Acer’s luggage offerings. Under the agreement, Kumar will not only serve as the face of the collection but will also contribute insights derived from his travel experience to assist in shaping future luggage designs and functional features.
The Acer Fashion luggage line is developed to address diverse travel demands, ranging from corporate trips and family vacations to short getaways and daily commutes. The product architecture emphasizes contemporary styling, practical utility, and durability, aligning with the company’s objective of delivering functional products for mobile lifestyles.
The announcement coincides with key milestones for the company, which is observing 50 years globally and 27 years of operations in India. While traditionally recognized for personal computing hardware, Acer has progressively diversified its portfolio into consumer tech, smart home devices, and broader lifestyle segments. The collaboration with Kumar reflects this wider corporate pivot toward integrated consumer solutions.
The Acer Fashion luggage line is currently retailing across multiple retail channels, including the official Acer online store, Acer exclusive retail outlets, and major e-commerce platforms such as Amazon, Flipkart, and Myntra.
Commenting on this, Harish Kohli, President & Managing Director, Acer India Group, said:
Our association with Akshay has always been built around a strong alignment of values — performance, reliability, adaptability and the ability to continually evolve. With Acer Fashion luggage, we saw an opportunity to take that relationship much deeper. Akshay is someone who travels extensively and understands first-hand what a good travel product needs to deliver. His experience with the range and his belief in the product made this a natural progression for both of us. We see him not simply as the face of Acer Fashion luggage, but as a partner in how we build and shape this business going forward, including the evolution of future product lines.
Regarding the partnership, Akshay Kumar said:
Travel is such a large part of my life that luggage is something I use constantly rather than occasionally. When I started using Acer Fashion luggage, what stood out for me was how naturally it combined practicality, durability, and design. It worked well for the way I travel, and that made this association feel very organic. What excites me even more is that this is not just about representing a product; it is an opportunity to be part of the journey as Acer Fashion grows the category and thinks about what travellers will need next. I’m looking forward to contributing my own experiences and ideas as we take this forward together.