Bharti Airtel has expanded the benefits of its higher-tier family postpaid plans by integrating Apple iCloud+ into packages priced at ₹999 and above. Under the revised structure, eligible subscribers will receive access to Apple’s iCloud+ alongside Apple TV and Apple Arcade at no extra charge.
The integration targets multi-user households by pairing standard cellular services with cloud storage and digital entertainment. Through iCloud+, subscribers can back up and sync personal data—such as photos, documents, contacts, and passwords—across Apple hardware.
The bundled offering also includes Apple TV, providing streaming access to Apple’s original series and films, as well as Apple Arcade, which features an ad-free catalog of mobile games without in-app purchases.
The entry point for the bundled services is Airtel’s ₹999 family postpaid plan, which accommodates up to three connections. The plan includes:
- Data and Network Features: Unlimited data access supported by Airtel’s Fastlane priority network service, alongside integrated spam-filtering protections.
- Apple Digital Services: Access to iCloud+ storage alongside content from Apple TV and Apple Arcade.
- Entertainment Additions: Existing OTT and streaming service subscriptions standard to the tier.
The move comes amid ongoing efforts by Indian telecom operators to increase average revenue per user (ARPU) by bundling premium digital services into higher-value postpaid tiers.
Existing and new customers can transition to the ₹999 and higher family postpaid plans via the Airtel Thanks app or through the operator’s physical retail outlets.
Amit Tripathi, Director Market Ops- Bharti Airtel, said:
At Airtel, we are constantly looking at ways to make our customers’ lives simpler while creating more differentiated value through our propositions. Our family postpaid plans are designed around this belief — bringing together connectivity, entertainment and digital experiences that matter to the entire family, all through a single plan. With the addition of Apple’s iCloud+, Apple TV and Apple Arcade to our family postpaid plan offerings, we are taking this proposition a step further, giving customers even more value and making the Airtel experience more rewarding.