Following the recent launch of its refreshed brand identity, telecom operator Vi has announced a new advertising campaign titled “Vi pe sab hain VIP,” featuring actor Shah Rukh Khan. The initiative is designed to communicate the brand’s ongoing service upgrades, digital offerings, and customer benefits.
The campaign employs a humorous narrative centered on Khan’s public persona. In the commercial, the actor initially assumes that Vi’s latest network improvements, entertainment access, and service privileges have been curated specifically for him. He subsequently discovers that these enhancements are extended universally to the operator’s entire subscriber base.
According to the company, the creative direction reflects a core focus on expanding customer access and positioning premium network perks as standard offerings rather than tiered privileges. Conceptualised by creative agency Ogilvy and produced by Chrome Films, the ad aims to translate the brand’s customer-centric messaging through a mainstream, comedic treatment.
The promotional rollout begins today, 10 September 2026, and is scheduled to appear across multiple media channels, including television broadcasts, digital platforms, and out-of-home (OOH) placements.
Speaking on the launch, Avneesh Khosla, Chief Marketing Officer, Vi said:
At Vi, our journey of transformation is focused on creating better experiences and bringing meaningful benefits for everyone on our network. Vi pe sab hain VIP is our way of signaling that change is already happening and it’s for everyone to experience. The new ad campaign captures all of this, in a lighthearted way through Shah Rukh Khan, who brings his trademark humor and charm to the idea that while he may believe all these upgrades are happening specially for him, the truth is that they are meant for everyone. Our message is simple – at Vi everyone matters.
Kainaz Karmakar and Harshad Rajadhyaksha, Group Chief Creative Directors, Ogilvy India added:
When you have India’s most-loved celebrity, it’s overwhelming to create anything. But hats off to our team and to our super cool clients for green lighting this campaign. The idea is simple, SRK plays a star who believes Vi is upgrading so many services because he is now on their network. No one has the guts to tell him the new goodies and benefits are for all. SRK has played his part so well, the giggles started at the shoot itself. The work was created by our Senior ECD, Rohit Dubey and his team. Amit Sharma from Chrome films added his magic to bring this idea from paper to film.