Swiggy has introduced Guru, an artificial intelligence-driven business assistant aimed at streamlining operations for its restaurant partners. Designed to function as a 24×7 operational advisor, the conversational tool delivers real-time analytics, automated campaign management, and financial reporting across more than 720 cities.
The rollout is set to cover over 2.7 lakh restaurant partners, spanning independent neighbourhood eateries to large multi-outlet chains.
Key Capabilities and Features
Guru consolidates multiple administrative and analytical workflows into a single conversational chat interface:
- Multilingual Accessibility: The assistant supports over 20 regional languages, including Hindi, Kannada, and Telugu, lowering the barrier for non-English-speaking operators.
- Performance and Funnel Analytics: The platform evaluates gross merchandise value (GMV), order volume, average order value (AOV), and over 30 other operational metrics over time, identifying underperforming areas and offering actionable recommendations.
- Campaign & Ad Management: Partners can launch, monitor, and adjust advertising campaigns and promotional discounts directly via text prompts.
- Financial Administration: The tool provides on-demand access to detailed payout annexures, tax documentation, and payout summaries.
- Menu Optimization: Guru assists operators with updating menu items, generating item descriptions, and highlighting top-performing dishes based on category-level performance data.
Operational Impact
The integration of generative and analytical AI into Swiggy’s partner infrastructure reflects a broader industry shift toward automating vendor-side operations.
By democratizing access to business intelligence that previously required manual data collation, the platform aims to reduce turnaround times for query resolution and support data-driven decision-making across diverse restaurant formats.